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Developing and Communicating Your Vision, Mission & Strategy

Corporate goals, once identified and clearly defined, must be communicated and reinforced throughout the organization in order to be effective. This module focuses on the purpose of a vision and mission and demonstrates how they can be effectively articulated to all levels of the organization. The module demonstrates how to:

  • Define a Vision and Mission
  • Communicate the Vision and Mission
  • Reinforce the Vision and Mission

This module is designed for senior managers seeking to establish an organizational philosophy and for all managers and staff seeking to define their work unit and individual vision and mission.

This module can be presented in two to four hours, depending on participants' skill level and teaching objectives. The module includes:

  • Break out groups to solve team problems
  • Discussion on techniques for team development
  • Exercises and presentations
  • Practice sessions and role plays
The participant's workbooks contain reference text and exercises, are bound and three hole punched. The module is divided into three sections, one for each phase of training: the Pre-Workshop Assignment, the Workshop Material, and the Post-Workshop Action Items. Participant's workbooks can be used for classroom instruction or on a self-paced basis.

The leader's guide contains the same material as the participant's workbook, with the addition of a section of introductory notes, answers to exercises and explanatory margin notes. The leader's notes contain tips and techniques on setting up and administering the session, checklists, and other teaching aids. Other beneficial components include:
  • A listing of suggested videos which complement the material.
  • Notes which highlight key points, provide tips for training, and detail competencies to be gained.
  • Margin Notes on the workshop materials which guide the leader through the material and indicate when to ask questions, encourage discussion, use flip charts, break into groups, and refer to specific material.


By the end of this module, the participants will be able to:

  1. Recognize the power of a vision and a mission through sports and entertainment industry examples.
  2. Develop a team profile on which to base their team vision and mission statements.
  3. Define their department vision and work with their team to create a mission statement for their team.
  4. Communicate the vision and mission on a regular basis with their team.

Merit Training Corporation
Phone: 757-546-7703
e-mail: info@merittrainingcorp.com


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