Home Page

Who We Are

Courses and


Building A
Corporate Learning Environment


Preview Modules

Place Order

Contact Us


Relate to the Client: Keys to Developing Rapport, Credibility and Trust

First impressions are lasting impressions. The ability to effectively communicate will determine future potential business and is fundamental to maintaining lasting relationships with clients. They need the assurance that your knowledge and capability cannot be surpassed by the competition. This module emphasizes:
  • Communication techniques to project a positive image
  • Building in-common connections
  • Creating a comfort zone between you and your client

This module is designed for salespersons and managers needing skills on developing rapport with customers.

This module can be presented in two to four hours, depending on participants' skill level and teaching objectives. The module includes:

  • Break out groups to solve team problems
  • Discussion on techniques for team development
  • Exercises and presentations
  • Practice sessions and role plays
The participant's workbooks contain reference text and exercises, are bound and three hole punched. The module is divided into three sections, one for each phase of training: the Pre-Workshop Assignment, the Workshop Material, and the Post-Workshop Action Items. Participant's workbooks can be used for classroom instruction or on a self-paced basis.

The leader's guide contains the same material as the participant's workbook, with the addition of a section of introductory notes, answers to exercises and explanatory margin notes. The leader's notes contain tips and techniques on setting up and administering the session, checklists, and other teaching aids. Other beneficial components include:
  • A listing of suggested videos which complement the material.
  • Notes which highlight key points, provide tips for training, and detail competencies to be gained.
  • Margin Notes on the workshop materials which guide the leader through the material and indicate when to ask questions, encourage discussion, use flip charts, break into groups, and refer to specific material.


By the end of this module, the participants will be able to:

  1. Articulate the importance of preparation in effective communication.
  2. Prepare for communicating effectively by identifying objectives and resources.
  3. Analyze the importance of relating well both to the customer and to their own success.
  4. Discuss the role of relating in the communication cycle.
  5. Identify techniques they can use to establish personal connections with their customers.
  6. Demonstrate their capability as a professional.
  7. Communicate positive intention.

Merit Training Corporation
Phone: 757-546-7703
e-mail: info@merittrainingcorp.com


Website maintained by The Training Registry