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Develop a Marketing Plan: Your Plan of Attack

Careful planning is the key to marketing success. But often insufficient time and effort is put into the study of demographic information, buying patterns, price and competitive situational analysis and other factors which can pinpoint your target market. This module helps participants:
  • Research their plan of attack on the market place
  • Write a success-oriented marketing plan
  • Tracking results and taking corrective action

This module is designed for sales persons and managers needing to establish an effective marketing plan.

This module can be presented in two to four hours, depending on participants' skill level and teaching objectives. The module includes:

  • Break out groups to solve team problems
  • Discussion on techniques for team development
  • Exercises and presentations
  • Practice sessions and role plays
The participant's workbooks contain reference text and exercises, are bound and three hole punched. The module is divided into three sections, one for each phase of training: the Pre-Workshop Assignment, the Workshop Material, and the Post-Workshop Action Items. Participant's workbooks can be used for classroom instruction or on a self-paced basis.

The leader's guide contains the same material as the participant's workbook, with the addition of a section of introductory notes, answers to exercises and explanatory margin notes. The leader's notes contain tips and techniques on setting up and administering the session, checklists, and other teaching aids. Other beneficial components include:
  • A listing of suggested videos which complement the material.
  • Notes which highlight key points, provide tips for training, and detail competencies to be gained.
  • Margin Notes on the workshop materials which guide the leader through the material and indicate when to ask questions, encourage discussion, use flip charts, break into groups, and refer to specific material.


By the end of this module, the participants will be able to:

  1. Name the general statement of direction.
  2. Identify the purpose and objectives of the organization.
  3. Describe the internal and external assumptions made about the environment.
  4. Explain the major objectives of the organization.
  5. Elaborate the components of the resources plan.
  6. Identify key considerations in identifying obstacles and developing solutions.

Merit Training Corporation
Phone: 757-546-7703
e-mail: info@merittrainingcorp.com


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