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Analyze Your Marketplace: Understanding Your Competitive Position

Market AnalysisEvery product has a competitive advantage, and the features and benefits of the product need to be highlighted in the best possible light. This module shows:
  • How to collect information
  • Comparing and contrasting your product or service
  • Differentiating your product in the market place
  • Clearly defining your product's competitive advantage

AUDIENCE
This module is designed for salespersons and managers who need to analyze and respond to their marketplace.

FORMAT AND LENGTH
This module can be presented in two to four hours, depending on participants' skill level and teaching objectives. The module includes:

  • Break out groups to solve team problems
  • Discussion on techniques for team development
  • Exercises and presentations
  • Practice sessions and role plays
COURSE MATERIALS
The participant's workbooks contain reference text and exercises, are bound and three hole punched. The module is divided into three sections, one for each phase of training: the Pre-Workshop Assignment, the Workshop Material, and the Post-Workshop Action Items. Participant's workbooks can be used for classroom instruction or on a self-paced basis.

The leader's guide contains the same material as the participant's workbook, with the addition of a section of introductory notes, answers to exercises and explanatory margin notes. The leader's notes contain tips and techniques on setting up and administering the session, checklists, and other teaching aids. Other beneficial components include:
  • A listing of suggested videos which complement the material.
  • Notes which highlight key points, provide tips for training, and detail competencies to be gained.
  • Margin Notes on the workshop materials which guide the leader through the material and indicate when to ask questions, encourage discussion, use flip charts, break into groups, and refer to specific material.

OBJECTIVES OF THE MODULE

By the end of this module, the participants will be able to:

  1. Name the types of market analysis information.
  2. Identify the sources of market analysis information.
  3. Describe overall market trends.
  4. Identify ways to segment the marketplace.
  5. Explain the procedure to analyze the segments.
  6. Identify target segments.


Merit Training Corporation
Phone: 757-546-7703
e-mail: info@merittrainingcorp.com



 


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