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Control Marketing Results: Getting the Marketing Results You Need

An important component of marketing is to track the results of your campaign to determine the most responsive letters, mailers, or methods. This module explores:
  • Measurement and tracking
  • Response rates, campaign effectiveness and other indicators
  • Testing and fine tuning your marketing campaign

AUDIENCE
This module is designed for sales persons and managers needing skills on tracking and reporting on marketing results.

FORMAT AND LENGTH
This module can be presented in two to four hours, depending on participants' skill level and teaching objectives. The module includes:

  • Break out groups to solve team problems
  • Discussion on techniques for team development
  • Exercises and presentations
  • Practice sessions and role plays
COURSE MATERIALS
The participant's workbooks contain reference text and exercises, are bound and three hole punched. The module is divided into three sections, one for each phase of training: the Pre-Workshop Assignment, the Workshop Material, and the Post-Workshop Action Items. Participant's workbooks can be used for classroom instruction or on a self-paced basis.

The leader's guide contains the same material as the participant's workbook, with the addition of a section of introductory notes, answers to exercises and explanatory margin notes. The leader's notes contain tips and techniques on setting up and administering the session, checklists, and other teaching aids. Other beneficial components include:
  • A listing of suggested videos which complement the material.
  • Notes which highlight key points, provide tips for training, and detail competencies to be gained.
  • Margin Notes on the workshop materials which guide the leader through the material and indicate when to ask questions, encourage discussion, use flip charts, break into groups, and refer to specific material.

OBJECTIVES OF THE MODULE

By the end of this module, the participants will be able to:

  1. Explain the four principal steps in controlling marketing results.
  2. Identify the distinguishing features of the four steps.
  3. Explain the significance of taking corrective action.
  4. Apply alternative corrective actions to personal work experiences.


Merit Training Corporation
Phone: 757-546-7703
e-mail: info@merittrainingcorp.com



 


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